MILWAUKEE, WI – 15 September, 2014: Cambre Associates, the Brussels-based EU public affairs and strategic communication consultancy, has been elected a partner in IPREX, the global network of communication agencies, joining Belgian corporate affairs specialist Whyte Corporate Affairs – also based in Brussels.
Founded in 2000, Cambre has pioneered an integrated approach to advocacy and communication, based on best practices and a thorough knowledge of the public relations and public affairs landscapes at EU level and internationally. Managing Directors Aart van Iterson and Tom Parker define Cambre’s approach as “Advocacy 3.0”, bringing together the disciplines of government relations, public affairs and communication.
Working across a broad range of sectors, from energy to financial services to healthcare and transport, Cambre supports its clients in seizing the opportunities and meeting the challenges that are driven by EU policy development. Over the last two years, Cambre has successfully expanded its External Relations & International Trade practice, providing specialized support to third-country governments, embassies, political parties and a variety of organizations and individuals engaging primarily with EU institutions and member states, but also NATO, the Council of Europe and the United Nations.
The agency’s team of diplomatic and sector-specific experts provides clients with comprehensive advocacy and reputation management services, as well as punctual project-based, and often crisis-driven, support.
Clients include the Bureau of International Recycling, the Confederation of European Security Services, the European Petroleum Industry Association, the International Council of Shopping Centers, GlaxoSmithKline, IKEA and Xerox .
Cambre has won five European Public Affairs Awards: “Consultancy of the Year“ (twice); “Campaign of the Year” and “Digital Campaign of the Year” (twice). The agency was shortlisted for “EMEA PA Agency of the Year” as well as the SABRE Award by Holmes Report in 2011 and 2014.
Aart van Iterson commented: “We are very much looking forward to working together with so many outstanding agencies around the world, which will bring important benefits and opportunities to Cambre as well as our clients. I am also convinced that Cambre’s expertise at the EU level – the powerhouse of European politics and a critical pressure point of the global economy – will complement and enrich the services IPREX members offer their clients worldwide.”
IPREX EMEA President Mayte González-Gil (poweraxle, Madrid) said: “Cambre is a very impressive agency which has kept ahead of the trends in its field. Aart and Tom combine the art of lobbying with a research operation that helps them define engaging narratives for their clients based on strong and trustworthy content.”
“Their experience of international work will be valuable to our other partners and their clients around the world, so we’re delighted to welcome them to our network. They bring our EMEA coverage to 29 partners with 36 offices in 20 countries.”
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About IPREX
IPREX is a $200 million network of communication agencies, with more than 1,500 staff and over 100 offices worldwide working across the spectrum of industry sectors and practice disciplines.
IPREX
David Watson executive@iprex.com +44 1273 845462
Cambre
Aart van Iterson avaniterson@cambre-associates.com +32 645 79 90
Tom Parker tparker@cambre-associates.com +32 645 79 90