July 27, 2016 Firebirds Wood Fired Grill Honored for its Commitment to Fresh Produce Client News Sometimes the sincerest form of flattery is complete surprise. Steven Sturm, the corporate executive chef at Firebirds Wood Fired Grill, a 39-unit polished-casual dining chain, had never heard of the Produce Excellence in Foodservice Award when he discovered he was on this year’s short list.