MILWAUKEE, WI – 1 February 2017: SalterMitchell, a public relations and behavior change marketing agency headquartered in Tallahassee with offices in Orlando and Virginia, has become a partner in the global communication network IPREX. IPREX is a $350 million network of communication agencies leveraging 1,800 staff and 115 offices worldwide. The network’s members engage in communication across the spectrum of industry sectors and practice disciplines.

SalterMitchell is a growing agency with two divisions supported by its in-house research, creative and digital teams: Marketing for Change (behavior-change marketing) and SalterMitchellPR (public relations focused on business issues, public policy and good causes). The agency helps clients make changes in behavior and attitudes through marketing research and analysis, campaign design, communication counsel, earned and social media, creative, and media placement services.

Its global and national clients include Bank of America, Compassion & Choices, the Horizon Foundation, the International Rhino Foundation, Nestlé Waters, No Kid Hungry, Oral Health America and Verizon.

“It is a tremendous honor to be a member of the exclusive IPREX Global Network. Our services are no longer confined by geography and IPREX connects us with national and international firms that can benefit from our expertise and offerings for their campaigns, and vice-versa. I see this as a win-win for our firm and clients, ” said April Salter, president and CEO, SalterMitchell.

“We are very excited that SalterMitchell has joined IPREX,” said Nick Vehr, Vehr Communications, Cincinnati and President of IPREX in the Americas. “They are an impressive firm, with great energy and experience in their leadership and an impressive array of clients. Importantly, we sensed almost immediately their collegial approach and deep and sincere interest in using the IPREX platform to support clients on a global basis.”

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IPREX is a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.


Alaina Gjertsen                                      +1 202-420-8234

David Watson                                       +44 1273 845462



April Salter                            +1 850-681-3200