Dalton, Ga. (May 22, 2018) – Engineered Floors continues the tradition of developing innovations that exceed customer expectations. Introducing, Engineered Floors Hard Surfaces. Unveiled in early 2018, the new brand has received overwhelming positive feedback from dealers. “Aligned to the overall company direction, the 2018 hard surfaces collections deliver solutions to important customer problems” said Ana Torrence, hard surface category manager. Engineered Floors enters into a dynamic and highly competitive hard surface category with two superior collections that give dealers something new and exciting to offer their customers: REVOTEC™ and TRIUMPH™.


REVOTEC is “Revolutionary Flooring Technology” and is proprietary and patented. It delivers the first and only embedded grout line in a floating floor that flawlessly mimics grouted stone or ceramic tile. Like ceramic, REVOTEC is a waterproof, pet-friendly floor, but unlike ceramic, it’s warm underfoot, installs quicker, and costs less to own. REVOTEC installs easily in hours vs. days for ceramic tile or stone, and it can even be installed over most existing hard surface floors. Installation crews can install three to four REVOTEC jobs in the same time that it would take to complete one ceramic job, saving the flooring dealer time and money.

“With forty-two stunning high definition visuals in the latest colors available in multiple widths and lengths, TRIUMPH is the most comprehensive collection in the industry of High-Density Rigid Core technology,” said Torrence. TRIUMPH is waterproof and engineered to deliver superior dimensional stability, indentation, and scratch resistance. The technology in TRIUMPH gives dealers and consumers peace of mind in every installation, including homes with large windows and natural light, active families with pets, and summer homes.

Engineered Floors Hard Surfaces will be added to the company’s innovative portfolio of brands: Dream Weaver®, Dwellings®, Engineered Floors Multifamily® and Pentz Commercial Flooring Solutions®. Dealers interested in learning more about Engineered Floors Hard Surfaces should contact their Engineered Floors Sales Representative or visit efhardsurfaces.com.

About Engineered Floors

Founded in 2009 by Robert E. Shaw, Engineered Floors, LLC is a privately held carpet manufacturer based in Dalton, Georgia that employs approximately 4,000 people. The company serves multiple markets including the residential replacement market through retailers under the Dream Weaver® brand, Dwellings® for new home construction, Engineered Floors Multifamily® for the multifamily market, Engineered Floors Hard Surfaces™ for hard surface products, and Pentz Commercial Flooring Solutions® for the Main Street Commercial market. Serving the Specified Commercial Market, the company operates the J+J Flooring Group® and EF Contract® divisions. Engineered Floors also produces PureColor®, the next generation of solution dyed polyester and nylon fiber carpets; as well as other innovations. The company operates four manufacturing facilities in North Georgia, including the largest, most modern carpet mill in the world. Engineered Floors was established with one mission: make the best carpet in the world. To learn more visit, https://www.engineeredfloors.com and connect with us on Facebook, Instagram or LinkedIn.