By Lisa Hester, Senior Account Manager

“Communication” is defined in the Miriam-Webster Dictionary as

(1) the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else, and

(2) a message that is given to someone: a letter, telephone call, etc.

At Rountree Group Integrated Communications we understand fully the meaning of communication. What’s more, we understand not just communication, but the right communication for our clients, which is of utmost importance to be effective.

That’s why our goal with each client is to build bridges of communication for them.

photo-1479779978657-f97923f70d04It’s about learning in-depth about our client, then building an intricate communication plan designed specifically to deliver the right message to the right audience using the right communication vehicles.

It’s how we proudly represented Bausch & Lomb (Miracle-Ear) during the 1996 Olympics in Atlanta, garnering coverage about Miracle-Ear on CNN, in USA Today, Parade, The New York Times and many others…by developing the right message, for the right audience, using the right communication vehicles.

It’s how we have helped bring success to fastest-growing carpet manufacturer in the world. Through our highly customized integrated communications program, we have reached the client’s target audiences, generated brand awareness and helped spur immediate sales each year at the premier trade show for the industry.

And it’s how we continue to help national restaurant group expand and flourish across much of this nation in today’s competitive restaurant industry, drawing interest new locations, showcasing their menu features and sharing the excitement as the restaurant group helps fund childhood cancer research.

It’s how we began as an agency and – after 33 years in business – how we still work today. We are still building bridges of communication for our clients.

We invite you to learn more about how we can put our “building crews” to work for you. Feel free to drop me a line at or call 770-645-4545 to learn more.