AT&T

Create a launch event for AT&T’s digital PCS service in Atlanta

Project

We created a lunch event themed “Let’s Launch in the Park,” a celebration in Centennial Olympic Park. A “wire-cutting” ceremony was held during the event with cannons shooting streamers when the wires were cut.  Giveaways were held during the event and guests were encouraged to try their phones.

Objective

The objective was to generate awareness and excitement about AT&T’s new digital PCS service by reaching key city leaders and the community with a big event.

Research

Research efforts included gathering more than 800 names and contact information of government officials, business leaders and potential customers. Additional research included media list development.

Implementation

Implementation included developing an invitation that was sent to more than 800 government officials, business leaders and key potential customers. Rountree Group planned the entire event, including running the show and all logistics (including the cannons), inviting media, creating speaking remarks and arranging giveaways. In addition, we worked with city officials for all event permits.

Results

  • More than 1,000 key customers, government officials and business leaders attended the celebration
  • Obtained significant media coverage including:
    • Atlanta Journal-Constitution
    • Atlanta Business Chronicle
    • Creative Loafing
    • Decatur-DeKalb News/Era
    • Bill Shipp’s Georgia
    • South Magazine
    • WSB-TV
    • WXIA-TV
    • WSB-AM
    • WVEE-FM
    • WKHX-FM
  • Atlanta City Councilman Jim Maddox participated in wire-cutting ceremony with Ray Robinson, president of AT&T South Division, and Mike Riley, vice president and general manager of AT&T Wireless Services
  • Company spokespeople featured in industry stories
  • Media began to include AWS in various telecommunications stories
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