Ballard Designs is a leading multi-channel retailer offering a unique curation of all periods and provenance of home furnishings and décor with a distinctive European influence. Our objectives were to generate awareness of retail openings and inform each individual market of Ballard Designs’ points of differentiation.
Markets included Charlotte, Fort Worth, Atlanta, Dallas and Chicago. Our plans included a three-prong approach: media relations, social media management and blogger relations.
We succeeded in raising awareness of Ballard Designs’ store openings in each market by saturating the media and leveraging the Instagram handle with blogger partnerships. We garnered media placements in top-tier publications (both online and print) as well as facilitated/maintained blogger relations that continued after the retail openings. Our work earned us a Gold Flame Award from International Association of Business Communicators (IABC) under the category of Communication Management, Marketing, Advertising and Brand Communication.