Blog

The latest news and happenings
from our team at Rountree Group

September 20, 2019

Thinning news staffs calls for creative approaches to gain visibility

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By Lisa Hester, Senior Account Manager As the number of media representatives drops, PR pros must find creative ways to position their clients to gain visibility. We already know it to be true, but here it is in black and white. From 2008 to 2018, newsroom employment in the U.S. dropped by 25 percent, according […]

July 12, 2019

Hashtags: the reality about using this handy subject identifier (Part II)

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By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of hashtags. Part I was shared 6-4-19. As mentioned in the last blog post, the first hashtag was created on Twitter in 2007. Today, hashtags are used to invoke humor, fuel social movements and drive marketing strategies. […]

July 8, 2019

Hashtags: the reality about using this handy subject identifier (Part I)

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Lisa Hester, Senior Account Manager OK, so we all know what a hashtag is… a word or phrase preceded by a hash sign (#) used on social media and applications to identify messages on a specific topic. Right. But as simple as it sounds, the use of the hashtag is not fail proof. Here are […]

May 28, 2019

When less is more: attracting online consumers to your brand

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By Lisa Hester, Senior Account Manager It’s a pretty basic strategy for brands to have a strong social media presence for visibility and interaction with customers and potential customers. But what we do with that social presence is up for debate. As the means to make our brand’s social profile more sophisticated becomes increasingly doable, […]

May 21, 2019

Dark Social: Significant Amount of Social Sharing Falling Through the Cracks

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By Lisa Hester, Senior Account Manager Social sharing is increasingly going “dark.” And PR professionals actively involved with clients’ social media programs need to take note of this growing practice, which, by nature, can cloak the measures of a social campaign’s success. According to The Atlantic senior editor Alexis Madrigal, who coined the term, dark […]

April 23, 2019

Survey about influencers shows evolving definition, strategy, part II

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By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of influencers and the results of a recent survey on the topic. Part I was shared 4-1-19. As we again explore the topic of using influencers in PR communications to boost visibility, engagement and reach for brands, […]

April 1, 2019

Survey about influencers shows evolving definition, strategy, part I

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  By Lisa Hester, Senior Account Manager The following is part I of a two-part series on the use of influencers and the results of a recent survey on the topic. As the use of social media for visibility, engagement and reach for brands climbs among PR practitioners, the use of influencers is climbing, as […]

March 26, 2019

Four pitfalls to avoid when developing messaging for clients, part II

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By Lisa Hester, Senior Account Manager In Part II of this blog-post series (part I posted 3/7/19), we look at the third and fourth pitfalls we could potentially run into as we work to gain visibility for our client’s particular cause or need they aim to fill. As mentioned in part I, political counsellor, strategist […]

March 25, 2019

Four pitfalls to avoid when developing messaging for clients, part I

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  By Lisa Hester, Senior Account Manager Have you ever been asked by a client to help draw attention to their particular cause or to a need they know they can fill? Of course, yes, that’s what we do in PR. But there are some pitfalls associated with these types of communications that may not […]