Blog

The latest news and happenings
from our team at Rountree Group

October 21, 2022

Viva Chicken is Coming to Kennesaw

Blog, Client News

Excited to open the first Viva Chicken in Georgia. For more information click the link below! https://www.mdjonline.com/news/viva-chicken-a-peruvian-style-fast-casual-restaurant-chain-opens-in-kennesaw-on-oct-26/article_a5c48974-50ad-11ed-8c6b-7b81cd0dd8da.html?utm_medium=social&utm_source=email&utm_campaign=user-share

October 4, 2022

Restaurants Adapt to a Grazing Nation

Blog

Read below why restaurants are moving away from the traditional 3 meals a day to adapt to the shift in Americans’ eating habits. https://www.nrn.com/food-trends/restaurants-adapt-grazing-nation

July 27, 2022

Clearly identify target audience before launching social media plan

Blog

It’s pretty basic that PR pros striving to deliver brand messaging to their clients’ target audience must select the social media platforms on which to focus. The answer…simply go to where your audience is. Or is it that straightforward? Before determining which social media platforms to target, identify whether your goal is coverage via: • […]

July 15, 2022

User-generated content opens door to successful brand communications

Blog

PR professionals are already well aware of the importance of establishing and maintaining their clients’ presence on the social media platforms they have deemed essential for reaching the clients’ target audience. But how does one keep the content coming? It’s seemingly easy at first, telling the client’s story and educating audiences about products and services. […]

May 31, 2022

Leaving this demographic out or getting it wrong can be serious mistake

Blog

For reasons too numerous to list here, there currently exists a heightened sensitivity about stereotyping demographics in this country. And while it may seem we read or hear mostly about Millennials or Gen Xers voicing their displeasure of being labeled as possessing certain qualities, there is another group that is often overlooked yet frequently mischaracterized. […]

May 19, 2022

OneFlor USA taps industry veterans to lead the company

Blog, Client News

OneFlor USA maybe just getting started here, but there is no shortage of commercial flooring experience guiding the company. All of the OneFlor USA executive team members are career leaders in the flooring industry with a focus on the resilient category. David Kim, CEO  David is the former president of NuFlors and has worked in the flooring business for over 15 years. He is […]

April 26, 2022

Despite Evolving Communications Landscape, Survey of Comm/Marketing Pros Shows Continued Reliance on Traditional and Social Media and Influencers

Blog

In the ever-changing world of communications, influenced by such factors as the pandemic, technology, growing social media activity and more, a recent survey of communications and marketing pros indicates the continued reliance on traditional media, social media and influencers. Indeed, sometimes the more things change, the more they stay the same. A total of 560 […]

March 29, 2022

Firebirds Wood Fired Grill Is Expanding its Menu

Blog

Firebirds Wood Fired Grill Expanding its Menu, Offering Brunch for the First Time. Firebirds Wood Fired Grill, known for its hand-cut steaks, fresh seafood and vegetables grilled over locally sourced wood, introduces Brunch to its popular menu, for the first time. To read more click the link below. https://www.businesswire.com/news/home/20220329005735/en/Firebirds

March 23, 2022

To Speak Out or Not: Determining What’s Right for Your Company

Blog

Last year at about this time, we discussed in this blog some of the many effects COVID had on PR strategies in the short and long term. Among those that came into focus and, further, took root was the need for companies to build corporate trust. As the blog post explained, companies were at that […]

March 1, 2022

Know Your Customer Well Before Developing a Marketing Plan

Blog

Four Initial Steps to Get to Know Your Customer Customer…a pretty straightforward term for a person or organization that buys goods or services from a store or business. Regardless of what business you are in, you know who your customers are because they give you money in exchange for something in return. But do you […]