Blog

The latest news and happenings
from our team at Rountree Group

June 19, 2018

Generation Z: Coming in Like a Tidal Wave

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By Lisa Hester, Senior Account Manager After years of trying to perfect its pitch to the Millennial generation, brand managers are now realizing that a new wave is forming in the sea of marketing. That wave – a near tidal wave – is Generation Z. Generation Z is defined as people born from 1995 to […]

June 14, 2018

Social Media: Where, When and How

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By Lisa Hester, Senior Account Manager As your company contemplates ways to carve out a niche for itself, looking no farther than your computer is a great way to start. The first step is to agree that you need a social presence. Next is to decide on which social platforms you will communicate. That means, […]

May 29, 2018

STEPS FOR TURNING YOUR COMPANY’S EXECUTIVES INTO THOUGHT LEADERS

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By Lisa Hester, Senior Account Manager So you’ve got a client with an exceptional leadership team that is knowledgeable and accomplished in a niche industry and you are tasked with building awareness about the company and its leaders. One important strategy should be to promote the executives in the firm as thought leaders within that […]

May 15, 2018

Paid Media, Owned Media, Earned Media: How Much Do You Know?

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By Lisa Hester, Senior Account Manager As a public relations and communications agency, one of our roles is to gain visibility for our clients through a variety of avenues. Among the many options we consider are three distinct types of media – owned media, paid media and earned media. For some people, the distinctions between […]

April 17, 2018

SPRING CLEANING FOR YOUR SOCIAL MEDIA PLAN

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By Lisa Hester, Senior Account Manager Ah, springtime is here, at long last! The season bursts onto the scene with beautiful blossoms beginning to show their vibrant colors, leaves gleefully budding on the trees, birds chirping a happy song and the transformation from short days/long nights to long days/short nights. For many, spring also brings […]

April 4, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART II

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By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The first post ran the week of March 19.) More about word of mouth PR…Simply, word-of-mouth PR is defined as an unpaid form of promotion in which customers tell other people how they feel about a business, product or service. It […]

March 22, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART I

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By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The second post will run the week of April 2.) Word of mouth is, pardon the pun, something everyone’s talking about. We know what it is. It’s the sharing of a message – whether it be about a product, activity, […]

March 5, 2018

10 WAYS YOUR HOBBY CAN TAKE YOU TO THE NEXT LEVEL PROFESSIONALLY

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By Lisa Hester, Senior Account Manager We all want to be the best at our profession. We want not just to earn a paycheck, but to excel at what we do “for a living” and have an impact on who we work with and for. Honing our professional skills is critical, especially in this rapid-paced […]

February 5, 2018

Truth in PR: Our Responsibility

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by Lisa Hester, Senior Account Manager Lest there be any doubt, we, as public relations professionals, have an obligation to always be honest in all we do during our career. The PRSA Code of Ethics states that: “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and […]

January 19, 2018

Gen Z: Who they are and why you should care

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They may not yet know what they want to be when they grow up, but they definitely know what they like in the here and now. They are savvy, technical wizards who’ve seen it all and know exactly how to cut through the clutter. They are the members of Gen Z – those between ages […]