The latest news and happenings
from our team at Rountree Group

February 5, 2018

Truth in PR: Our Responsibility


by Lisa Hester, senior account manager Lest there be any doubt, we, as public relations professionals, have an obligation to always be honest in all we do during our career. The PRSA Code of Ethics states that: “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and […]

January 19, 2018

Gen Z: Who they are and why you should care


They may not yet know what they want to be when they grow up, but they definitely know what they like in the here and now. They are savvy, technical wizards who’ve seen it all and know exactly how to cut through the clutter. They are the members of Gen Z – those between ages […]

January 8, 2018

Time to make work-related New Year’s Resolutions


By now, most of you who intended to make personal New Year’s resolutions may have already done so….whether that be to start eating healthier, meet new people, get out of debt, get more/better sleep and/or take steps to reduce stress in your life. Whatever your resolutions, make them and stand firm when it comes to […]

December 20, 2017

🎄 Merry Christmas from Rountree Group 🎄


Ah, Christmas time…the time to celebrate the birth of Jesus and the many joys this most wonderful time of the year brings…the gathering of family and friends, hot chocolate, laughter, great food, festive holiday music, fireplaces and thick, comfortable sweaters. And for some of us, lots of beautiful white snow blanketing the ground. It’s also […]

December 14, 2017

Now Hiring: Senior Account Executive


New, national lifestyle, consumer and B2C accounts bring new opportunities for somebody! We’re on the lookout for a new team member to join us at our office in the Alpharetta/Milton area. If you are interested in representing top-tier lifestyle, consumer and B2C accounts, being a “lead” with client contacts and producing interesting, award-winning work in […]

December 5, 2017



One of your responsibilities as a PR professional, naturally, is to work with the media. That means, communicating your clients’ stories reporters and editors to draw their interest. Surveys continue to show that members of the media overwhelmingly prefer receiving story ideas via email…more so than via tweets, phone calls or Facebook. At the same […]

October 19, 2017

The election, fake news and our responsibility as communication professionals


We’re approaching a year since the U.S. presidential election was tallied and the results – which named Donald Trump as our 45th president – have been recorded as part of our government’s history. But the talk about “fake news” – widespread misinformation posing as legitimate news on the internet – and its influence on readers, […]

October 5, 2017

With Any New Client, Take Steps to Know the Company and its Industry Inside Out


How much do you know about vehicles and the automotive industry? About clothing and the apparel industry? About stocks, bonds and the investment industry? About hospitals and healthcare? If you have an average, or even less, understanding of these areas, that may be enough to get by in the day-to-day. But, what happens when a […]

September 19, 2017

Know your customer before crafting a marketing plan


4 steps to get to know your customer Customer…a pretty straightforward term for a person or organization that buys goods or services from a store or business. Regardless of what business you are in, you know who your customers are because they give you money in exchange for something in return. But do you really […]