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from our team at Rountree Group

July 12, 2019

Hashtags: the reality about using this handy subject identifier (Part II)

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By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of hashtags. Part I was shared 6-4-19. As mentioned in the last blog post, the first hashtag was created on Twitter in 2007. Today, hashtags are used to invoke humor, fuel social movements and drive marketing strategies. […]

July 8, 2019

Hashtags: the reality about using this handy subject identifier (Part I)

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Lisa Hester, Senior Account Manager OK, so we all know what a hashtag is… a word or phrase preceded by a hash sign (#) used on social media and applications to identify messages on a specific topic. Right. But as simple as it sounds, the use of the hashtag is not fail proof. Here are […]

May 28, 2019

When less is more: attracting online consumers to your brand

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By Lisa Hester, Senior Account Manager It’s a pretty basic strategy for brands to have a strong social media presence for visibility and interaction with customers and potential customers. But what we do with that social presence is up for debate. As the means to make our brand’s social profile more sophisticated becomes increasingly doable, […]

May 21, 2019

Dark Social: Significant Amount of Social Sharing Falling Through the Cracks

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By Lisa Hester, Senior Account Manager Social sharing is increasingly going “dark.” And PR professionals actively involved with clients’ social media programs need to take note of this growing practice, which, by nature, can cloak the measures of a social campaign’s success. According to The Atlantic senior editor Alexis Madrigal, who coined the term, dark […]

April 23, 2019

Survey about influencers shows evolving definition, strategy, part II

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By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of influencers and the results of a recent survey on the topic. Part I was shared 4-1-19. As we again explore the topic of using influencers in PR communications to boost visibility, engagement and reach for brands, […]

April 1, 2019

Survey about influencers shows evolving definition, strategy, part I

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  By Lisa Hester, Senior Account Manager The following is part I of a two-part series on the use of influencers and the results of a recent survey on the topic. As the use of social media for visibility, engagement and reach for brands climbs among PR practitioners, the use of influencers is climbing, as […]

March 26, 2019

Four pitfalls to avoid when developing messaging for clients, part II

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By Lisa Hester, Senior Account Manager In Part II of this blog-post series (part I posted 3/7/19), we look at the third and fourth pitfalls we could potentially run into as we work to gain visibility for our client’s particular cause or need they aim to fill. As mentioned in part I, political counsellor, strategist […]

March 25, 2019

Four pitfalls to avoid when developing messaging for clients, part I

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  By Lisa Hester, Senior Account Manager Have you ever been asked by a client to help draw attention to their particular cause or to a need they know they can fill? Of course, yes, that’s what we do in PR. But there are some pitfalls associated with these types of communications that may not […]

February 5, 2019

Time for a social media plan tune-up

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By Lisa Hester, Senior Account Manager As PR professionals, we constantly urge our clients to consider their social media presence, whether that be to initiate, expand and/or evaluate their activity. Why? As we are keenly aware, social media is an ever-expanding avenue through which literally billions of people communicate, learn, analyze and engage on a […]

January 4, 2019

Six New Year’s Resolutions to Get You Started in 2019

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By Lisa Hester, Senior Account Manager Happy New Year to all! And welcome to the month known for setting, and hopefully keeping, New Year’s resolutions. While you may have a set of personal goals, consider these professional goals, as well, to start off 2019 on the right foot. 1. Be transparent Given the continued abundance […]