The latest news and happenings
from our team at Rountree Group

May 17, 2017

Storytelling brings presentations to life, creates memorable moments


By Lisa Hester Occasionally, a friend or family member who knows I work in public relations will come to me with a terrified look and say, “I’ve been asked to give a presentation for work…for 30 minutes! What do I say? And how will I ever fill that much time at the podium?” The first […]

May 3, 2017

Five key words & phrases to eliminate from your correspondence


By Lisa Hester As a PR person responsible for interacting with clients and/or pitching media, you take on the role of representing yourself and your employer. One sure way to lose a reporter’s interest or reduce the chances of a potential client selecting your agency is to show a lack of confidence in the words […]

April 28, 2017

Why Having A Crisis Communications Plan In Pocket Is Important


What do you do when the worst happens? When a disaster strikes your company, having a crisis communications plan in place saves precious time, resources and, ultimately, your company as a whole. Here are six reasons why you should protect your company, even on the sunniest of days when a crisis is least expected. Be […]

April 21, 2017

Generation K: Who are they and what do they crave?


By now, most of us in PR/marketing have studied thoroughly the generations whose names we are all very familiar with –Baby Boomers, Gen X and Millenials. For those who’ve not already done so, it’s time now to turn attention to the up-and-coming generation, Generation K. That is, those born in 1995-2002. This new generation, named […]

April 4, 2017



Whether in PR or advertising, being trustworthy is just the right thing to do. But is it also profitable? The shortest answer is very simply “yes.” But these days, not every brand seems to understand that. The overarching issue is that brands too often want to be transparent, while at the same time remain somewhat […]

March 28, 2017

Advice for Soon-To-Be PR Graduates 🎓


By Lauren Bovard; Assistant Account Executive Graduation season is almost here, and a new class of public relations and communications graduates is about to step out into the working world. If you are one of those soon-to-be graduates, it can be a frightening, yet exciting, time. Our junior staff members remember their first year out […]

March 23, 2017

First a Tweet, Now a Text from the President


So you’re going to get your second cup of coffee and you hear that familiar text message “ding.” You look at your cell phone, only to find a text from President Trump. The text mentions something about the U.S. Supreme Court. Wait, a text from President Trump? On my cell phone? Can he do that? […]

March 7, 2017

Tweets from the President a New Communication Norm


By Lisa Hester “THANK YOU!” That was President Donald Trump’s March 1 tweet following his mostly highly praised address to a joint session of Congress last week. And apparently Trump’s tweeting is an effective means toward reaching his audiences where they are. Trump’s speech set a Twitter record: some 3 million tweets were sent about […]

February 28, 2017

PR Spring Cleaning: Spruce Up Your Writing


By Lauren Bovard Spring is just around the corner, and so is the annual tradition of cleaning. For many, the phrase ‘spring cleaning’ brings up images of chucking out mountains of clutter and gleefully razing strongholds of dirt and grime with Clorox, Lysol, Windex and all their generic cousins. But for us here at Rountree […]

February 22, 2017

We Are Called To Be Disruptors


By Lisa Hester In this world, there are followers, leaders…and disruptors. Yes, each plays a crucial part in society – all three are necessary – but it’s the disruptors who even outpace the leaders by their game-changing actions. What exactly do disruptors do? The definition of a disruption is a “disturbance or problem that interrupts […]