The latest news and happenings
from our team at Rountree Group

February 24, 2020

Keeping in touch with clients as important as keeping clients in touch with their audiences


As PR professionals at Rountree Group, one of the things we often do is work with our clients on creating a communications plan for social media that is unique to their company’s needs. Well-timed communications varying in nature from self-promoting, to imparting knowledge, to asking questions, for example, on the client’s social media platforms are […]

January 21, 2020

The exception to not ‘selling’ your company in a press release


Having studied journalism and working as a journalist before joining Rountree Group, I have the mindset of a reporter and editor first and foremost. That perspective has proven valuable as a public relations practitioner on many levels. In addition to priding myself on being a good writer (yep, now I’m sure to make a writing […]

December 20, 2019

Coming together at Christmas and beyond


Every Christmas, the Rountree team gathers to share our favorite memories of Christmas past… Christmas gifts, dishes and traditions. One talks of the excitement of opening the first present…but only one…on Christmas Eve. Another celebrates with the must-watch Christmas favorite, “A Charlie Brown Christmas.” Crab legs on Christmas? Yep, that’s an annual tradition for one […]

October 24, 2019

One way to dramatically increase brand advocacy is right outside your office door


By Lisa Hester, Senior Account Manager If you’ve not yet created avenues for employees to be brand advocates for your company, now’s the time. The amount of added exposure it can generate for your brand is astounding. Not long ago, and frankly still to some degree today, there existed a more controlling attitude about disseminating […]

September 20, 2019

Thinning news staffs calls for creative approaches to gain visibility


By Lisa Hester, Senior Account Manager As the number of media representatives drops, PR pros must find creative ways to position their clients to gain visibility. We already know it to be true, but here it is in black and white. From 2008 to 2018, newsroom employment in the U.S. dropped by 25 percent, according […]

July 12, 2019

Hashtags: the reality about using this handy subject identifier (Part II)


By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of hashtags. Part I was shared 6-4-19. As mentioned in the last blog post, the first hashtag was created on Twitter in 2007. Today, hashtags are used to invoke humor, fuel social movements and drive marketing strategies. […]

July 8, 2019

Hashtags: the reality about using this handy subject identifier (Part I)


Lisa Hester, Senior Account Manager OK, so we all know what a hashtag is… a word or phrase preceded by a hash sign (#) used on social media and applications to identify messages on a specific topic. Right. But as simple as it sounds, the use of the hashtag is not fail proof. Here are […]

May 28, 2019

When less is more: attracting online consumers to your brand


By Lisa Hester, Senior Account Manager It’s a pretty basic strategy for brands to have a strong social media presence for visibility and interaction with customers and potential customers. But what we do with that social presence is up for debate. As the means to make our brand’s social profile more sophisticated becomes increasingly doable, […]