Blog

The latest news and happenings
from our team at Rountree Group

April 17, 2018

SPRING CLEANING FOR YOUR SOCIAL MEDIA PLAN

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By Lisa Hester, Senior Account Manager Ah, springtime is here, at long last! The season bursts onto the scene with beautiful blossoms beginning to show their vibrant colors, leaves gleefully budding on the trees, birds chirping a happy song and the transformation from short days/long nights to long days/short nights. For many, spring also brings […]

April 4, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART II

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By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The first post ran the week of March 19.) More about word of mouth PR…Simply, word-of-mouth PR is defined as an unpaid form of promotion in which customers tell other people how they feel about a business, product or service. It […]

March 22, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART I

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By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The second post will run the week of April 2.) Word of mouth is, pardon the pun, something everyone’s talking about. We know what it is. It’s the sharing of a message – whether it be about a product, activity, […]

March 5, 2018

10 WAYS YOUR HOBBY CAN TAKE YOU TO THE NEXT LEVEL PROFESSIONALLY

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By Lisa Hester, Senior Account Manager We all want to be the best at our profession. We want not just to earn a paycheck, but to excel at what we do “for a living” and have an impact on who we work with and for. Honing our professional skills is critical, especially in this rapid-paced […]

February 5, 2018

Truth in PR: Our Responsibility

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by Lisa Hester, Senior Account Manager Lest there be any doubt, we, as public relations professionals, have an obligation to always be honest in all we do during our career. The PRSA Code of Ethics states that: “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and […]

January 19, 2018

Gen Z: Who they are and why you should care

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They may not yet know what they want to be when they grow up, but they definitely know what they like in the here and now. They are savvy, technical wizards who’ve seen it all and know exactly how to cut through the clutter. They are the members of Gen Z – those between ages […]

January 8, 2018

Time to make work-related New Year’s Resolutions

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By now, most of you who intended to make personal New Year’s resolutions may have already done so….whether that be to start eating healthier, meet new people, get out of debt, get more/better sleep and/or take steps to reduce stress in your life. Whatever your resolutions, make them and stand firm when it comes to […]

December 20, 2017

🎄 Merry Christmas from Rountree Group 🎄

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Ah, Christmas time…the time to celebrate the birth of Jesus and the many joys this most wonderful time of the year brings…the gathering of family and friends, hot chocolate, laughter, great food, festive holiday music, fireplaces and thick, comfortable sweaters. And for some of us, lots of beautiful white snow blanketing the ground. It’s also […]

December 14, 2017

Now Hiring: Senior Account Executive

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New, national lifestyle, consumer and B2C accounts bring new opportunities for somebody! We’re on the lookout for a new team member to join us at our office in the Alpharetta/Milton area. If you are interested in representing top-tier lifestyle, consumer and B2C accounts, being a “lead” with client contacts and producing interesting, award-winning work in […]

December 5, 2017

HOW TO GET YOUR EMAILS OPENED BY THE MEDIA

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One of your responsibilities as a PR professional, naturally, is to work with the media. That means, communicating your clients’ stories reporters and editors to draw their interest. Surveys continue to show that members of the media overwhelmingly prefer receiving story ideas via email…more so than via tweets, phone calls or Facebook. At the same […]