The latest news and happenings
from our team at Rountree Group

September 6, 2017

Remember to Include Influencers in your PR Efforts


If your PR/marketing responsibilities include trying to expand visibility for your client’s brand, be sure to include in your plan reaching out to influencers. But just to be clear from the onset, who exactly is an influencer? The fact is, anyone can be an influencer, as long as they inspire someone to act. As defined, […]

August 17, 2017

Part II: Get your clients involved in social media


This is the second in a two-part series. The first part was posted 8-3-17. So you’ve presented your ideas, even proposed a social media plan, to your client, encouraging him to get his company started on social media. But, he’s still not convinced. If that’s the case, here are some additional thoughts to help persuade […]

August 3, 2017

Get Your Clients Involved in Social Media, but Lay Essential Groundwork First


If your client is not yet clear on the power of social media, it’s time to accelerate your counsel to them as its PR agency and get them involved. Now more than ever when, for example, we have a president who is a prolific tweeter and oftentimes breaks news first on Twitter…AND people read it!, […]

July 17, 2017

Do your homework well before the first pitch


When a new client comes on board and you are tasked with providing media coverage for the company, it’s natural to want to wow them with some terrific coverage in the first few days…just to show them you are very capable at your job. But, in fact, it would be a disservice to the client, […]

July 11, 2017

Now Hiring

Agency News, Blog

We’re on the lookout for a new team member to join us at our new office in Alpharetta/Milton. We have great national consumer and B2B accounts, client contacts and interesting award-winning work. Small, casual office environment that comes with big-agency compensation benefits. Team player and agency experience a must to be a part of our […]

July 3, 2017

Let freedom ring this Fourth of July


Ah, the 4th of July. That heat-of-the-summer holiday we all look forward to…the lazy, laid back, picnic time celebration full of family fun, frivolity and fireworks in the sky. But, let’s not forget the history behind the hype.   The Fourth of July – also known as Independence Day – has been a national holiday […]

June 20, 2017

Presentation Tips: Keys to Getting Started


One of the many roles we have as a communicator is to give speeches….whether in the form of small business presentations, one-on-ones with media representatives or in front of audiences of 1,000 or more. It can be a daunting moment starting out and staring at that blank piece of paper or blank computer screen as […]

June 7, 2017

Are whiskers what’s needed for your client’s new PR campaign?


So, you’re developing a PR campaign and you’re weighing your options…What will make this campaign stand out among the rest? A myriad “ingredients” to consider. As you contemplate, your co-worker’s dog trots down the hall and pauses to peer into your work space. A dog! Exactly! That’s it! Ah, but does integrating a dog into […]

May 17, 2017

Storytelling brings presentations to life, creates memorable moments


By Lisa Hester Occasionally, a friend or family member who knows I work in public relations will come to me with a terrified look and say, “I’ve been asked to give a presentation for work…for 30 minutes! What do I say? And how will I ever fill that much time at the podium?” The first […]

May 3, 2017

Five key words & phrases to eliminate from your correspondence


By Lisa Hester As a PR person responsible for interacting with clients and/or pitching media, you take on the role of representing yourself and your employer. One sure way to lose a reporter’s interest or reduce the chances of a potential client selecting your agency is to show a lack of confidence in the words […]