The latest news and happenings
from our team at Rountree Group

October 19, 2017

The election, fake news and our responsibility as communication professionals


We’re approaching a year since the U.S. presidential election was tallied and the results – which named Donald Trump as our 45th president – have been recorded as part of our government’s history. But the talk about “fake news” – widespread misinformation posing as legitimate news on the internet – and its influence on readers, […]

October 5, 2017

With Any New Client, Take Steps to Know the Company and its Industry Inside Out


How much do you know about vehicles and the automotive industry? About clothing and the apparel industry? About stocks, bonds and the investment industry? About hospitals and healthcare? If you have an average, or even less, understanding of these areas, that may be enough to get by in the day-to-day. But, what happens when a […]

September 19, 2017

Know your customer before crafting a marketing plan


4 steps to get to know your customer Customer…a pretty straightforward term for a person or organization that buys goods or services from a store or business. Regardless of what business you are in, you know who your customers are because they give you money in exchange for something in return. But do you really […]

September 6, 2017

Remember to Include Influencers in your PR Efforts


If your PR/marketing responsibilities include trying to expand visibility for your client’s brand, be sure to include in your plan reaching out to influencers. But just to be clear from the onset, who exactly is an influencer? The fact is, anyone can be an influencer, as long as they inspire someone to act. As defined, […]

August 17, 2017

Part II: Get your clients involved in social media


This is the second in a two-part series. The first part was posted 8-3-17. So you’ve presented your ideas, even proposed a social media plan, to your client, encouraging him to get his company started on social media. But, he’s still not convinced. If that’s the case, here are some additional thoughts to help persuade […]

August 3, 2017

Get Your Clients Involved in Social Media, but Lay Essential Groundwork First


If your client is not yet clear on the power of social media, it’s time to accelerate your counsel to them as its PR agency and get them involved. Now more than ever when, for example, we have a president who is a prolific tweeter and oftentimes breaks news first on Twitter…AND people read it!, […]

July 17, 2017

Do your homework well before the first pitch


When a new client comes on board and you are tasked with providing media coverage for the company, it’s natural to want to wow them with some terrific coverage in the first few days…just to show them you are very capable at your job. But, in fact, it would be a disservice to the client, […]

July 11, 2017

Now Hiring

Agency News, Blog

We’re on the lookout for a new team member to join us at our new office in Alpharetta/Milton. We have great national consumer and B2B accounts, client contacts and interesting award-winning work. Small, casual office environment that comes with big-agency compensation benefits. Team player and agency experience a must to be a part of our […]

July 3, 2017

Let freedom ring this Fourth of July


Ah, the 4th of July. That heat-of-the-summer holiday we all look forward to…the lazy, laid back, picnic time celebration full of family fun, frivolity and fireworks in the sky. But, let’s not forget the history behind the hype.   The Fourth of July – also known as Independence Day – has been a national holiday […]