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Rountree Group President Don Rountree was interviewed recently by Metro Atlanta CEO, the leading publication focusing exclusively on business issues in Atlanta. Full interview: http://metroatlantaceo.com/video/2021/09/don-rountree-discusses-rountree-group-integrated-communications/ In the interview, Don shares how this 35+-year-old full-service agency helps our clients with public relations, digital, advertising and marketing services and more. We tell our clients’ stories, he explained, […]

We’ve addressed earlier in our blog about corporate trust (see March 26 blog post, “Building Trust Becoming a Top Priority with Companies Across the Nation”) and the evolving need for brands to be good corporate citizens. As stated in that blog post… “the expectation, especially given the prevailing attitude of the coming generations, is that […]

One of the basic goals of PR professionals is to market their clients in such a way as to give them widespread visibility for all that the client does well. It’s no surprise that social media has come front and center as one of the primary means to that end. And adding a video element […]

It feels a lot like a flower beautifully unfolding in the warm spring sunshine. As the nation slowly advances past COVID lockdowns and restrictions, we are opening up once again to the world around us. “Yes, We’re Open” signs are illuminating in business windows, friends and family are gathering once again and the flurry of […]

A comprehensive report on the state of global media entering into 2021 reveals that drastically reduced staffs at media outlets in the United States and around the world are looking for targeted story ideas of pertinence to their audience. In the just-released 2021 Global State of the Media report, Cision, a PR software provider, surveyed […]

Customer loyalty at stake for brands today The year 2020 may be well behind us, but a multitude of PR practices that were born out of necessity are establishing themselves solidly this year, among which the focus on corporate trust. Last year, as we turned inward to face the pandemic and incredible challenges it brought, […]

To 😂 or 😭 , that is the question. If you see the first as symbolizing laughing hard and the other as crying hard, you’re probably a millennial…or older. If you see the first as an outdated laughing hard emoji and the other as the real laughing hard emoji, hello Gen Z-er. According to a […]

In the jumbled landscape we call media, brands are competing at increasing levels for an ever-shrinking amount of air time, print space and screen time. Challenges abound for companies to get their messages heard, connect with their audiences, demonstrate their value and build their brand following. Among the many strategies companies can implement, the need […]

Wow, 2020 is almost over. And what a year to remember. In some ways, it seems it’s been 2020 forever. And yet, it seems the year has flown by. Regardless of the perspective, we can say with confidence that we’ve all learned so much from this pandemic year. We’ve learned how to work productively at […]