The latest news and happenings
from our team at Rountree Group
NEW YORK–(BUSINESS WIRE)–Executive compensation consulting firm Pay Governance (www.paygovernance.com) announces MattQuarles has joined the firm as a Partner. In this role, Quarles is responsible for working with clients across industries on a wide range of executive compensation issues. He will be based in Los Angeles and has nearly 20 years experience in the executive compensation […]
Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent. “We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising revenue should be minimal,” they thought.
Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing field dramatically. Media companies are adapting and inventing solutions on the fly with some success, but many are still searching for that elusive new business model that will allow media […]
By Matt Lindsay, Ph.D. September 20, 2016 As more industries move toward digital interaction with their customers and capture data via digital platforms, fundamental questions have arisen: What are the trade-offs between personal data privacy and customer analytics? When do the costs of data capture for customer analytics outweigh the benefits? To the company, the […]
Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue.