The Blog

The latest news and happenings
from our team at Rountree Group

October 20, 2017

ROUNTREE GROUP HIRES CARGLE AS ACCOUNT COORDINATOR

Agency News

Contact: Lauren Bovard 770-645-4545 lbovard@rountreegroup.com FOR IMMEDIATE RELEASE  ROUNTREE GROUP HIRES CARGLE AS ACCOUNT COORDINATOR  ALPHARETTA, Ga. (Oct. 20, 2017)— Milton-based Rountree Group Integrated Communications has hired Casey Cargle as an account coordinator. Cargle’s responsibilities will include integrated communication planning and implementation of social media, media relations and marketing communications.   “Casey’s communication foundation and strong background […]

October 19, 2017

The election, fake news and our responsibility as communication professionals

Blog

We’re approaching a year since the U.S. presidential election was tallied and the results – which named Donald Trump as our 45th president – have been recorded as part of our government’s history. But the talk about “fake news” – widespread misinformation posing as legitimate news on the internet – and its influence on readers, […]

October 6, 2017

ENGINEERED FLOORS HAS ENTERED INTO AN ASSET PURCHASE AGREEMENT

Client News

Dalton, Ga. (Oct. 6, 2017) – Engineered Floors, LLC, and Beaulieu Group, LLC, have entered into an asset purchase agreement for substantially all of the operating assets of Beaulieu. The companies had previously announced that they had agreed to terms in a letter of intent. They have now concluded those negotiations and executed a definitive […]

October 5, 2017

With Any New Client, Take Steps to Know the Company and its Industry Inside Out

Blog

How much do you know about vehicles and the automotive industry? About clothing and the apparel industry? About stocks, bonds and the investment industry? About hospitals and healthcare? If you have an average, or even less, understanding of these areas, that may be enough to get by in the day-to-day. But, what happens when a […]

September 20, 2017

ENGINEERED FLOORS HAS REACHED A LETTER OF INTENT

Client News

Dalton, Ga. (Sept. 20, 2017) – Engineered Floors, LLC has reached a letter of intent agreement in principle to purchase substantially all of the operating assets of Beaulieu Group, LLC. The transaction will be contingent upon approvals through the bankruptcy court and due diligence processes. Pending governmental approvals, the transaction is expected to close in […]

September 19, 2017

Know your customer before crafting a marketing plan

Blog

4 steps to get to know your customer Customer…a pretty straightforward term for a person or organization that buys goods or services from a store or business. Regardless of what business you are in, you know who your customers are because they give you money in exchange for something in return. But do you really […]

September 15, 2017

OWN A PIECE OF HISTORY WITH GEORGIA DOME MEMORABILIA

Client News

ATLANTA (Sept. 15, 2017) – Get ready to “rise up” to the challenge of creating your own dome home with memorabilia full of history. With the doors of the Georgia Dome officially closed, Schneider Industries is auctioning off memorabilia items, including championship banners, player lockers, field-turf, end-zone pole pads and more, online until Sept. 30, […]

September 6, 2017

Remember to Include Influencers in your PR Efforts

Blog

If your PR/marketing responsibilities include trying to expand visibility for your client’s brand, be sure to include in your plan reaching out to influencers. But just to be clear from the onset, who exactly is an influencer? The fact is, anyone can be an influencer, as long as they inspire someone to act. As defined, […]

August 17, 2017

Part II: Get your clients involved in social media

Blog

This is the second in a two-part series. The first part was posted 8-3-17. So you’ve presented your ideas, even proposed a social media plan, to your client, encouraging him to get his company started on social media. But, he’s still not convinced. If that’s the case, here are some additional thoughts to help persuade […]