The Blog

The latest news and happenings
from our team at Rountree Group

November 21, 2018

Let Thanksgiving last more than one day


By Lisa Hester, Senior Account Manager Thanksgiving is a time to cherish with family and friends. It’s a day when we come together to show our appreciation for what we have, share of our bounty with others and celebrate the gift of friendship and love for those who are special to us. It’s a meal, […]

November 12, 2018

Let’s brainstorm! Six tips for a productive brainstorming session


By Lisa Hester, Senior Account Manager I’ve often said when sitting down for a project, “OK, time to get creative…starting now!” But how do you simply flip on the “creative switch” to let the good ideas flow? How do you fill that blank page with breathtaking ideas on cue?…especially when you’re just not in that […]

November 8, 2018

Luxury senior-focused development coming to Woodstock

Client News

North Fulton-based Holbrook Communities is planning a 20-acre active senior living community in Woodstock, with completion expected in October, 2020, the company said in a statement. A “ground blessing” ceremony has been set for 10 a.m. Friday at the future site of Holbrook Woodstock, 13682 Ga. Highway 92. City and pro-ject officials are scheduled to […]

September 24, 2018

Earn your client’s trust by actions, not words


By Lisa Hester, Senior Account Manager So often we talk about how our job as PR practitioners is to gain the consumer’s trust in our client. And yes, that’s absolutely a key responsibility. But as we work with our clients, and particularly as we seek to gain new clients, our responsibility, first and foremost, is […]

September 10, 2018

Pay Governance Responds to Senator’s Proposed Dramatic Departure from Shareholder Primacy

Client News

NEW YORK–(BUSINESS WIRE)–U.S. Sen. Elizabeth Warren’s recently proposed Accountable Capitalism Act, which would hold large U.S. corporations accountable not only to their shareholders but to allcorporate stakeholders, is not the optimal path for corporate America, contends executive compensation consulting firm Pay Governance ( According to Pay Governance, the proposed legislation would abolish shareholder primacy, which asserts that shareholders have the priority […]

September 6, 2018

Community Relations a Building Block for Positive Outcomes


By Lisa Hester, Senior Account Manager Whether your company is new to a community or is well established, it’s always a good time to take an active interest in those around you. Specifically, I’m referring to launching a community relations program. Such a program is the perfect way to keep your company top of mind, […]

August 10, 2018

Now Hiring AAE

Agency News

Are you interested in representing top-tier lifestyle, consumer and B2C brands and willing to roll up your sleeves and make it happen? If so, we are seeking an assistant account executive to join our friendly, stimulating and results-driven team located in the Alpharetta/Milton area. We produce award-winning work for a variety of great clients in […]

August 9, 2018

Six steps for handling negative comments on social media


By Lisa Hester, Senior Account Manager Are you thin-skinned or resilient? Or, a better question, is your company thin-skinned or resilient? The truth is, if your company has a Facebook and/or Twitter page, you will inevitably get posts containing negative comments, poor reviews and scathing remarks about your company and/or its representatives from customers, potential […]