The Blog

The latest news and happenings
from our team at Rountree Group

July 17, 2017

Do your homework well before the first pitch

Blog

When a new client comes on board and you are tasked with providing media coverage for the company, it’s natural to want to wow them with some terrific coverage in the first few days…just to show them you are very capable at your job. But, in fact, it would be a disservice to the client, […]

July 11, 2017

Now Hiring

Agency News, Blog

We’re on the lookout for a new team member to join us at our new office in Alpharetta/Milton. We have great national consumer and B2B accounts, client contacts and interesting award-winning work. Small, casual office environment that comes with big-agency compensation benefits. Team player and agency experience a must to be a part of our […]

July 3, 2017

Let freedom ring this Fourth of July

Blog

Ah, the 4th of July. That heat-of-the-summer holiday we all look forward to…the lazy, laid back, picnic time celebration full of family fun, frivolity and fireworks in the sky. But, let’s not forget the history behind the hype.   The Fourth of July – also known as Independence Day – has been a national holiday […]

June 20, 2017

Presentation Tips: Keys to Getting Started

Blog

One of the many roles we have as a communicator is to give speeches….whether in the form of small business presentations, one-on-ones with media representatives or in front of audiences of 1,000 or more. It can be a daunting moment starting out and staring at that blank piece of paper or blank computer screen as […]

June 7, 2017

Are whiskers what’s needed for your client’s new PR campaign?

Blog

So, you’re developing a PR campaign and you’re weighing your options…What will make this campaign stand out among the rest? A myriad “ingredients” to consider. As you contemplate, your co-worker’s dog trots down the hall and pauses to peer into your work space. A dog! Exactly! That’s it! Ah, but does integrating a dog into […]

May 17, 2017

Storytelling brings presentations to life, creates memorable moments

Blog

By Lisa Hester Occasionally, a friend or family member who knows I work in public relations will come to me with a terrified look and say, “I’ve been asked to give a presentation for work…for 30 minutes! What do I say? And how will I ever fill that much time at the podium?” The first […]

May 3, 2017

Five key words & phrases to eliminate from your correspondence

Blog

By Lisa Hester As a PR person responsible for interacting with clients and/or pitching media, you take on the role of representing yourself and your employer. One sure way to lose a reporter’s interest or reduce the chances of a potential client selecting your agency is to show a lack of confidence in the words […]

April 28, 2017

Why Having A Crisis Communications Plan In Pocket Is Important

Blog

What do you do when the worst happens? When a disaster strikes your company, having a crisis communications plan in place saves precious time, resources and, ultimately, your company as a whole. Here are six reasons why you should protect your company, even on the sunniest of days when a crisis is least expected. Be […]

April 21, 2017

Generation K: Who are they and what do they crave?

Blog

By now, most of us in PR/marketing have studied thoroughly the generations whose names we are all very familiar with –Baby Boomers, Gen X and Millenials. For those who’ve not already done so, it’s time now to turn attention to the up-and-coming generation, Generation K. That is, those born in 1995-2002. This new generation, named […]

April 4, 2017

BUILDING TRUST FOR YOUR BRAND ATTRACTS CUSTOMERS

Blog

Whether in PR or advertising, being trustworthy is just the right thing to do. But is it also profitable? The shortest answer is very simply “yes.” But these days, not every brand seems to understand that. The overarching issue is that brands too often want to be transparent, while at the same time remain somewhat […]