The Blog

The latest news and happenings
from our team at Rountree Group

April 24, 2018

CEO Pay As Governed by Compensation Committees: The Model Works

Client News

NEW YORK–(BUSINESS WIRE)–Pay Governance, one of the largest independent board executive compensation advisory firms, asserts that the CEO pay model is working well and is a source of competitive advantage. Last year, two academic professors published articles in the Wall Street Journal and Harvard Business Review 1,2 criticizing the executive pay model used at U.S. companies. Their thesis was that […]

April 17, 2018

SPRING CLEANING FOR YOUR SOCIAL MEDIA PLAN

Blog

By Lisa Hester, Senior Account Manager Ah, springtime is here, at long last! The season bursts onto the scene with beautiful blossoms beginning to show their vibrant colors, leaves gleefully budding on the trees, birds chirping a happy song and the transformation from short days/long nights to long days/short nights. For many, spring also brings […]

April 4, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART II

Blog

By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The first post ran the week of March 19.) More about word of mouth PR…Simply, word-of-mouth PR is defined as an unpaid form of promotion in which customers tell other people how they feel about a business, product or service. It […]

March 22, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART I

Blog

By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The second post will run the week of April 2.) Word of mouth is, pardon the pun, something everyone’s talking about. We know what it is. It’s the sharing of a message – whether it be about a product, activity, […]

March 6, 2018

ROUNTREE GROUP PROMOTES BOVARD TO ACCOUNT EXECUTIVE

Agency News

MILTON, GA (March 6, 2018) – Milton-based Rountree Group Integrated Communications has promoted Lauren Bovard to account executive. Bovard’s new responsibilities include account supervision, extensive media outreach and communications plan development and implementation. Previously, Bovard was an assistant account executive with the agency. “Results, that’s what comes to mind when I think of Lauren,” said President Don […]

March 5, 2018

10 WAYS YOUR HOBBY CAN TAKE YOU TO THE NEXT LEVEL PROFESSIONALLY

Blog

By Lisa Hester, Senior Account Manager We all want to be the best at our profession. We want not just to earn a paycheck, but to excel at what we do “for a living” and have an impact on who we work with and for. Honing our professional skills is critical, especially in this rapid-paced […]

February 5, 2018

Truth in PR: Our Responsibility

Blog

by Lisa Hester, Senior Account Manager Lest there be any doubt, we, as public relations professionals, have an obligation to always be honest in all we do during our career. The PRSA Code of Ethics states that: “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and […]

January 29, 2018

ROUNTREE GROUP HIRES GAMWELL AS SENIOR MANAGER OF INTEGRATED COMMUNICATIONS

Agency News

FOR IMMEDIATE RELEASE MILTON, GA (Jan. 29, 2018)— Milton-based Rountree Group Integrated Communications has hired Lesley Gamwell as senior manager of integrated communications. With 25 years of industry experience, Gamwell will be responsible for leading national accounts, strategy development and media relations. “Lesley’s senior level leadership in the integrated communication industry will complement our work for national […]

January 23, 2018

FINANCIAL AND CORPORATE AGENCY YELLOW JERSEY JOINS IPREX PLATFORM

Agency News

SAN FRANCISCO, CA – January 22, 2018: Yellow Jersey, the financial, corporate, brand and crisis communications agency, with offices in London, Leeds and Zurich, has become a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. Founded in 2009 in London, Yellow Jersey has grown into a […]

January 19, 2018

Gen Z: Who they are and why you should care

Blog

They may not yet know what they want to be when they grow up, but they definitely know what they like in the here and now. They are savvy, technical wizards who’ve seen it all and know exactly how to cut through the clutter. They are the members of Gen Z – those between ages […]