The Blog

The latest news and happenings
from our team at Rountree Group

October 19, 2017

The election, fake news and our responsibility as communication professionals


We’re approaching a year since the U.S. presidential election was tallied and the results – which named Donald Trump as our 45th president – have been recorded as part of our government’s history. But the talk about “fake news” – widespread misinformation posing as legitimate news on the internet – and its influence on readers, […]

October 6, 2017


Client News

Dalton, Ga. (Oct. 6, 2017) – Engineered Floors, LLC, and Beaulieu Group, LLC, have entered into an asset purchase agreement for substantially all of the operating assets of Beaulieu. The companies had previously announced that they had agreed to terms in a letter of intent. They have now concluded those negotiations and executed a definitive […]

October 5, 2017

With Any New Client, Take Steps to Know the Company and its Industry Inside Out


How much do you know about vehicles and the automotive industry? About clothing and the apparel industry? About stocks, bonds and the investment industry? About hospitals and healthcare? If you have an average, or even less, understanding of these areas, that may be enough to get by in the day-to-day. But, what happens when a […]

September 20, 2017


Client News

Dalton, Ga. (Sept. 20, 2017) – Engineered Floors, LLC has reached a letter of intent agreement in principle to purchase substantially all of the operating assets of Beaulieu Group, LLC. The transaction will be contingent upon approvals through the bankruptcy court and due diligence processes. Pending governmental approvals, the transaction is expected to close in […]

September 19, 2017

Know your customer before crafting a marketing plan


4 steps to get to know your customer Customer…a pretty straightforward term for a person or organization that buys goods or services from a store or business. Regardless of what business you are in, you know who your customers are because they give you money in exchange for something in return. But do you really […]

September 15, 2017


Client News

ATLANTA (Sept. 15, 2017) – Get ready to “rise up” to the challenge of creating your own dome home with memorabilia full of history. With the doors of the Georgia Dome officially closed, Schneider Industries is auctioning off memorabilia items, including championship banners, player lockers, field-turf, end-zone pole pads and more, online until Sept. 30, […]

September 6, 2017

Remember to Include Influencers in your PR Efforts


If your PR/marketing responsibilities include trying to expand visibility for your client’s brand, be sure to include in your plan reaching out to influencers. But just to be clear from the onset, who exactly is an influencer? The fact is, anyone can be an influencer, as long as they inspire someone to act. As defined, […]

August 17, 2017

Part II: Get your clients involved in social media


This is the second in a two-part series. The first part was posted 8-3-17. So you’ve presented your ideas, even proposed a social media plan, to your client, encouraging him to get his company started on social media. But, he’s still not convinced. If that’s the case, here are some additional thoughts to help persuade […]

August 15, 2017

Pay Governance Partners David Fitt and Ira Kay Again Named as NACD Directorship 100 Award Recipients

Client News

NEW YORK–(BUSINESS WIRE)–David Fitt, Partner, and Ira Kay, Managing Partner, of independent executive compensation consulting firm Pay Governance ( have been recognized for the second consecutive year by the National Association of Corporate Directors (NACD) as Directorship 100 award recipients. “At Pay Governance, my colleagues and I are dedicated to delivering independent executive compensation consulting […]

August 3, 2017

Get Your Clients Involved in Social Media, but Lay Essential Groundwork First


If your client is not yet clear on the power of social media, it’s time to accelerate your counsel to them as its PR agency and get them involved. Now more than ever when, for example, we have a president who is a prolific tweeter and oftentimes breaks news first on Twitter…AND people read it!, […]