The Blog

The latest news and happenings
from our team at Rountree Group

May 28, 2019

When less is more: attracting online consumers to your brand

Blog

By Lisa Hester, Senior Account Manager It’s a pretty basic strategy for brands to have a strong social media presence for visibility and interaction with customers and potential customers. But what we do with that social presence is up for debate. As the means to make our brand’s social profile more sophisticated becomes increasingly doable, […]

May 24, 2019

ROUNTREE GROUP PROMOTES CARGLE TO ASSISTANT ACCOUNT EXECUTIVE

Agency News

MILTON, Ga. (May 24, 2019) – Milton-based Rountree Group Integrated Communications has promoted Casey Cargle to assistant account executive. Cargle’s new responsibilities include account supervision, extensive media outreach and communications plan development and implementation. Previously, Cargle was an account coordinator with the agency. “Casey has demonstrated a strong foundation in many aspects of our industry,” […]

May 21, 2019

Dark Social: Significant Amount of Social Sharing Falling Through the Cracks

Blog

By Lisa Hester, Senior Account Manager Social sharing is increasingly going “dark.” And PR professionals actively involved with clients’ social media programs need to take note of this growing practice, which, by nature, can cloak the measures of a social campaign’s success. According to The Atlantic senior editor Alexis Madrigal, who coined the term, dark […]

May 15, 2019

Rountree Welcomes Summer Intern London Reeves

Agency News

ALPHARETTA, Ga. (May 15, 2019)— Milton-based Rountree Group Integrated Communications has hired London Reeves as a part-time intern for Summer 2019. Reeves’s responsibilities will include writing releases, crafting media lists and extensive publication research. “Reeves’s social media experience and strong background with customer service will be valuable assets to our team as she helps out this summer,” […]

April 23, 2019

Survey about influencers shows evolving definition, strategy, part II

Blog

By Lisa Hester, Senior Account Manager The following is part II of a two-part series on the use of influencers and the results of a recent survey on the topic. Part I was shared 4-1-19. As we again explore the topic of using influencers in PR communications to boost visibility, engagement and reach for brands, […]

April 1, 2019

Survey about influencers shows evolving definition, strategy, part I

Blog

  By Lisa Hester, Senior Account Manager The following is part I of a two-part series on the use of influencers and the results of a recent survey on the topic. As the use of social media for visibility, engagement and reach for brands climbs among PR practitioners, the use of influencers is climbing, as […]

March 26, 2019

Four pitfalls to avoid when developing messaging for clients, part II

Blog

By Lisa Hester, Senior Account Manager In Part II of this blog-post series (part I posted 3/7/19), we look at the third and fourth pitfalls we could potentially run into as we work to gain visibility for our client’s particular cause or need they aim to fill. As mentioned in part I, political counsellor, strategist […]

March 25, 2019

Four pitfalls to avoid when developing messaging for clients, part I

Blog

  By Lisa Hester, Senior Account Manager Have you ever been asked by a client to help draw attention to their particular cause or to a need they know they can fill? Of course, yes, that’s what we do in PR. But there are some pitfalls associated with these types of communications that may not […]

March 6, 2019

SUCCESSFUL LONDON-BASED RECRUITING AGENCY MAKES ENTRY INTO U.S. MARKET

Client News

Global Accounting Network Chooses Atlanta for its U.S. Home Base ATLANTA, GA. (March 6, 2019) – Global Accounting Network (GAN), an international boutique staffing and recruiting company for finance and accounting professionals, has opened its first U.S. office in Atlanta. GAN helps experienced finance and accounting professionals around the world develop their careers by matching […]