The Blog

The latest news and happenings
from our team at Rountree Group

June 19, 2018

Generation Z: Coming in Like a Tidal Wave

Blog

By Lisa Hester, Senior Account Manager After years of trying to perfect its pitch to the Millennial generation, brand managers are now realizing that a new wave is forming in the sea of marketing. That wave – a near tidal wave – is Generation Z. Generation Z is defined as people born from 1995 to […]

June 14, 2018

Social Media: Where, When and How

Blog

By Lisa Hester, Senior Account Manager As your company contemplates ways to carve out a niche for itself, looking no farther than your computer is a great way to start. The first step is to agree that you need a social presence. Next is to decide on which social platforms you will communicate. That means, […]

May 29, 2018

STEPS FOR TURNING YOUR COMPANY’S EXECUTIVES INTO THOUGHT LEADERS

Blog

By Lisa Hester, Senior Account Manager So you’ve got a client with an exceptional leadership team that is knowledgeable and accomplished in a niche industry and you are tasked with building awareness about the company and its leaders. One important strategy should be to promote the executives in the firm as thought leaders within that […]

May 22, 2018

Engineered Floors launches Engineered Floors Hard Surfaces™

Client News

Dalton, Ga. (May 22, 2018) – Engineered Floors continues the tradition of developing innovations that exceed customer expectations. Introducing, Engineered Floors Hard Surfaces. Unveiled in early 2018, the new brand has received overwhelming positive feedback from dealers. “Aligned to the overall company direction, the 2018 hard surfaces collections deliver solutions to important customer problems” said […]

May 15, 2018

Paid Media, Owned Media, Earned Media: How Much Do You Know?

Blog

By Lisa Hester, Senior Account Manager As a public relations and communications agency, one of our roles is to gain visibility for our clients through a variety of avenues. Among the many options we consider are three distinct types of media – owned media, paid media and earned media. For some people, the distinctions between […]

April 24, 2018

CEO Pay As Governed by Compensation Committees: The Model Works

Client News

NEW YORK–(BUSINESS WIRE)–Pay Governance, one of the largest independent board executive compensation advisory firms, asserts that the CEO pay model is working well and is a source of competitive advantage. Last year, two academic professors published articles in the Wall Street Journal and Harvard Business Review 1,2 criticizing the executive pay model used at U.S. companies. Their thesis was that […]

April 17, 2018

SPRING CLEANING FOR YOUR SOCIAL MEDIA PLAN

Blog

By Lisa Hester, Senior Account Manager Ah, springtime is here, at long last! The season bursts onto the scene with beautiful blossoms beginning to show their vibrant colors, leaves gleefully budding on the trees, birds chirping a happy song and the transformation from short days/long nights to long days/short nights. For many, spring also brings […]

April 4, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART II

Blog

By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The first post ran the week of March 19.) More about word of mouth PR…Simply, word-of-mouth PR is defined as an unpaid form of promotion in which customers tell other people how they feel about a business, product or service. It […]

March 22, 2018

‘GIVE THEM SOMETHING TO TALK ABOUT’ PART I

Blog

By Lisa Hester, Senior Account Manager (This is part one of a two-part blog post. The second post will run the week of April 2.) Word of mouth is, pardon the pun, something everyone’s talking about. We know what it is. It’s the sharing of a message – whether it be about a product, activity, […]

March 6, 2018

ROUNTREE GROUP PROMOTES BOVARD TO ACCOUNT EXECUTIVE

Agency News

MILTON, GA (March 6, 2018) – Milton-based Rountree Group Integrated Communications has promoted Lauren Bovard to account executive. Bovard’s new responsibilities include account supervision, extensive media outreach and communications plan development and implementation. Previously, Bovard was an assistant account executive with the agency. “Results, that’s what comes to mind when I think of Lauren,” said President Don […]