The Blog

The latest news and happenings
from our team at Rountree Group

April 1, 2019

Survey about influencers shows evolving definition, strategy, part I


  By Lisa Hester, Senior Account Manager The following is part I of a two-part series on the use of influencers and the results of a recent survey on the topic. As the use of social media for visibility, engagement and reach for brands climbs among PR practitioners, the use of influencers is climbing, as […]

March 26, 2019

Four pitfalls to avoid when developing messaging for clients, part II


By Lisa Hester, Senior Account Manager In Part II of this blog-post series (part I posted 3/7/19), we look at the third and fourth pitfalls we could potentially run into as we work to gain visibility for our client’s particular cause or need they aim to fill. As mentioned in part I, political counsellor, strategist […]

March 25, 2019

Four pitfalls to avoid when developing messaging for clients, part I


  By Lisa Hester, Senior Account Manager Have you ever been asked by a client to help draw attention to their particular cause or to a need they know they can fill? Of course, yes, that’s what we do in PR. But there are some pitfalls associated with these types of communications that may not […]

March 6, 2019


Client News

Global Accounting Network Chooses Atlanta for its U.S. Home Base ATLANTA, GA. (March 6, 2019) – Global Accounting Network (GAN), an international boutique staffing and recruiting company for finance and accounting professionals, has opened its first U.S. office in Atlanta. GAN helps experienced finance and accounting professionals around the world develop their careers by matching […]

February 6, 2019


Client News

Charlotte, N.C. (February 6, 2019)- Firebirds Wood Fired Grill is offering a limited-time menu featuring fresh, scratch-made seasonal favorites such as the Crab Cake Sandwich, Grilled Salmon Bowl and Grilled Beef Tenderloin Oscar. These delectable dishes are available at participating locations through Feb. 26. “Our February Features menu was created with bold new twists to […]

February 5, 2019

Time for a social media plan tune-up


By Lisa Hester, Senior Account Manager As PR professionals, we constantly urge our clients to consider their social media presence, whether that be to initiate, expand and/or evaluate their activity. Why? As we are keenly aware, social media is an ever-expanding avenue through which literally billions of people communicate, learn, analyze and engage on a […]

January 8, 2019

J.H. Whitney Capital Partners acquires Firebirds International

Client News

NEW CANAAN, Conn. (January 8, 2019) – J.H. Whitney Capital Partners, LLC is pleased to announce that it has acquired a majority interest in Firebirds International, LLC (“Firebirds Wood Fired Grill” or the “Company”) from Angelo, Gordon & Co., L.P. (“Angelo Gordon”). California-based NorthPoint Advisors served as financial advisor to Firebirds. Kirkland & Ellis LLP […]

January 4, 2019

Six New Year’s Resolutions to Get You Started in 2019


By Lisa Hester, Senior Account Manager Happy New Year to all! And welcome to the month known for setting, and hopefully keeping, New Year’s resolutions. While you may have a set of personal goals, consider these professional goals, as well, to start off 2019 on the right foot. 1. Be transparent Given the continued abundance […]

December 20, 2018

Slow down and enjoy the holidays


By Lisa Hester, Senior Account Manager It’s that time of year again…when we are inundated with TV, radio and internet advertisements for all those “must-have” items that you and your loved ones surely cannot live without…the neatest, smallest-ever Bluetooth speaker, essential oils to sooth the body and mind, a flies-so-easy drone that does it all, […]

December 19, 2018

Rountree Group Integrated Communications Earns 5 Industry Awards

Agency News

MILTON, GA (December 19, 2018) — Milton-based Rountree Group Integrated Communications has received five professional industry awards from the Georgia chapter of the Public Relations Society of America (PRSA) and the Atlanta chapter of the International Association of Business Communicators (IABC) for its work with clients in 2018. The agency received a first-place award from PRSA in the […]