The latest news and happenings
from our team at Rountree Group

July 21, 2020

2020 State of Media Report: The Media and COVID-19


(part I of II on State of Media Report) It’s NOT news that reporters today are inundated with COVID-19-related stories. But what is of interest is that they’ve not reached their fill for such story ideas, according to PR software company Cision’s 2020 State of the Media Report. Although surveying for the 11th annual report […]

June 16, 2020

Four ways to make telecommuting work for you AND your boss


While some companies are gradually opening again for business following the COVID-19 shutdown, most are not yet at that point. And depending on myriad factors, a timeline for your return to work may or may not yet exist. With that, telecommuting continues for a large number of employees for a mostly uncertain length of time. […]

May 19, 2020

Make honest assessment before communicating your next message


As the days, the weeks and the months of grappling with COVID-19 continue, many brands find themselves in a communications limbo of sorts. Much discussion around brands has been about how to proceed as the nation and the world come to terms with the challenges of this pandemic on companies and individuals. Forget all the […]

February 24, 2020

Keeping in touch with clients as important as keeping clients in touch with their audiences


As PR professionals at Rountree Group, one of the things we often do is work with our clients on creating a communications plan for social media that is unique to their company’s needs. Well-timed communications varying in nature from self-promoting, to imparting knowledge, to asking questions, for example, on the client’s social media platforms are […]

January 21, 2020

The exception to not ‘selling’ your company in a press release


Having studied journalism and working as a journalist before joining Rountree Group, I have the mindset of a reporter and editor first and foremost. That perspective has proven valuable as a public relations practitioner on many levels. In addition to priding myself on being a good writer (yep, now I’m sure to make a writing […]

December 20, 2019

Coming together at Christmas and beyond


Every Christmas, the Rountree team gathers to share our favorite memories of Christmas past… Christmas gifts, dishes and traditions. One talks of the excitement of opening the first present…but only one…on Christmas Eve. Another celebrates with the must-watch Christmas favorite, “A Charlie Brown Christmas.” Crab legs on Christmas? Yep, that’s an annual tradition for one […]

October 24, 2019

One way to dramatically increase brand advocacy is right outside your office door


By Lisa Hester, Senior Account Manager If you’ve not yet created avenues for employees to be brand advocates for your company, now’s the time. The amount of added exposure it can generate for your brand is astounding. Not long ago, and frankly still to some degree today, there existed a more controlling attitude about disseminating […]

September 20, 2019

Thinning news staffs calls for creative approaches to gain visibility


By Lisa Hester, Senior Account Manager As the number of media representatives drops, PR pros must find creative ways to position their clients to gain visibility. We already know it to be true, but here it is in black and white. From 2008 to 2018, newsroom employment in the U.S. dropped by 25 percent, according […]